Tweets have a maximum length of 280 characters, so make things short and sweet. Tweets with optimal impressions range from 70 to 100 characters in length.
Stay on trend.
Be aware of trending topics, events and holidays that are relevant districtwide, nationwide, or universally (ex: #NationalSTEMDay). These days can gain traction and stir up conversation among audience members. Use caution, however, with thematic days since there are so many that are not relevant (e.g. #NationalCheesePuffDay).
Wield its features.
Twitter has lots to offer in the way of displaying information and correspondence between users.
- Quotes - As opposed to a retweet, quotes allow you to say something about the content you are resharing. Use them to insert something important into the message that you’re reposting or simply to engage with users in a more public way than just a reply.
- Threads - When you need more than 280 characters to say what you need to say or if you need to provide ongoing updates on a single subject, use threads to connect a series of tweets.
- LIVE - If you have breaking news or a major event that you want to push out in a more information-rich way, create live videos, using LIVE powered by Periscope.
- Moments - Use moments to bundle a variety of tweets (yours and others) together and capture the essence of a particular event or point in time with a digital story collection.
- Polls - Make your content interactive by using the poll feature to gain feedback or have a teachable moment.